You want to start your own agency. You have the skills and desire to run a successful PR agency.

You just need to know the road-map. That’s where we come in!

This Accelerator starts October 18, 2019 and will only accept 8 people.

Start Your Own Agency

Our Women In PR Start Your Own Agency Accelerator is an 8 week program that helps you build a successful business.

It includes:

✔ 8 Weekly Workshops

✔ 8 Weekly Solo Sessions


Workshop One

Plan Your Business

A clear plan is essential for success as an entrepreneur. A few important topics to consider are:

What are the initial costs?

Who is your target market?

How long it will take you to break even?

What will you name your business?

Workshop Two

The Business Side

Learn what is needed to legally structure your agency

Form a legal entity

Register for taxes

Open a business bank account

Obtain necessary permits and licenses

Get Business Insurance

Workshop Three

Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

Get A Stand Out Logo (Designed by our graphic designer, included in class)

Establish your Web Presence

Social Media status

Workshop Four

It’s All About The Business

Define your goals

Setting up your team

Identify your target clients

Setting up your services

Set strategic prices for your services

Digital, Influencer or traditional PR

Workshop Five

Girl Get Your Paper Right

Contracts

Proposals

PR Plans

Media Schedules

On-Boarding

Workshop Six

Pitch & Release

Media pitching

Writing the perfect press release

Writing the perfect pitch

Media connect

Press Kits vs Media Kits

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Workshop Seven

The Perfect Client

Pitching a potential client

Finding and landing a client

Research your prospects and determine their preferred pitch method

Writing master letters for potential clients

Use social media

Advertise online

Establish strategic partnerships

Workshop Eight

Marketing Your Agency

Choosing your niche

Look for collaboration opportunities

Social Media advertising

Creating marketing materials

Making yourself the expert

Capturing leads

Price: $400 non-members/$200 WIPR members

Includes:

✔ 8 Workshops

Business Plan

Products + Pricing

Brand

Social Media

Sales

Operations

Legal

Finances

✔ 8 Downloads

The Better Business Plan

The One Second Brand

The Product + Pricing Guide

The Social Strategy

The Sales Machine

The Operations Handbook

The Legal Plan

The Finances Guide

✔ 8 Solo Sessions

Plan Session

Brand Session

Products Session

Social Session

Sales Session

Operations Session

Legal Session

Finances Session

Total Value $1393