"Expand your services and redefine your brand.

Date and Time Details

• Event Date and Time: April 27, 2024, 8:00 AM - 10:00 AM PST

Pricing and Registration

• Cost: "$20 - Limited seating available – act now to secure your spot!

Overview:

This two-hour interactive workshop is designed to help publicists and PR professionals broaden their agency's capabilities beyond traditional PR. Attendees will learn how to effectively incorporate marketing strategies, influencer marketing, and brand strategy into their existing services to enhance their agency's relevance and competitive edge.

Key Topics:

1. Marketing Integration:

   • Fundamentals of digital and content marketing.

   • Strategies for integrating marketing services into a PR agency.

   • Utilizing social media and digital tools to enhance client campaigns.

2. Influencer Marketing Essentials:

   • Understanding the influencer marketing landscape.

   • How to identify and collaborate with influencers that align with client brands.

   • Best practices for negotiating and managing influencer partnerships.

3. Brand Strategy Development:

   • Techniques for building and sustaining a compelling brand identity.

   • Using brand strategy to drive client visibility and engagement.

   • Case studies on successful brand transformations.

4. Implementation and Execution:

   • How to apply these new services within your agency.

   • Creating actionable plans using the provided workbook and templates.

   • Practical steps for pitching these new services to existing and potential clients.

Outcomes:

Participants will leave the workshop equipped with the knowledge, tools, and confidence to expand their PR services, attract new client segments, and increase their agency's market value. The workshop includes a comprehensive set of resources, including a replay of the session, a detailed workbook, and customizable templates to help implement the strategies discussed.

This focused workshop is ideal for PR professionals seeking to evolve their agency's services in response to the changing dynamics of the digital marketing and branding landscape.